Brand is everything in today’s competitive market and protecting it is just as important and as growing it.

Demetri Hughes from 1Up Communications is a brand expert and when it comes to protecting your brand, he is the one you want on your side. Clubs are engaged with many activities, not just within the Club but the wider community and this can lead to brand damage if not managed well.

When your name is on the back of a jersey, that player’s behaviour will affect your brand, good or bad. It is important as a Club that you are well aware of any adverse damage against your brand and how to protect against this. This 1 hour workshop will take you through the do’s and don’t of brand crisis.

Schedule for Attendees:

10am: Morning Tea & Registration

10:30am: AGM (members only)

11:30am: Workshop

1pm: Lunch