Adrian Lonergan

Franchising Counsel

A solutions-focussed professional, Adrian provides clear communication to clients on initiatives to develop superior growth strategies and programs. Adrian has considerable experience working over the years across senior roles in multi-location local and national businesses, which have included franchise operations.

Adrian works with franchisors to strengthen their partnerships with franchisees – building exceptional capability and performance, tracking performance, benchmarking KPIs, identifying opportunities and issues, and ultimately refining operations. He has considerable experience in developing franchise training manuals and systems that incorporate best practice customer experience behaviours; thus, ensuring growth of locations for the franchisors, whilst aiding franchisees in reducing their costs. For example, he recently saved a number of franchisees 3% annually (approximately $40K respectively) by simply demonstrating how to control their food variances.

Adrian has consulted with a number of businesses, which had prior to the engagement been known as a ‘financial basket case’ at great risk of collapse, subsequently working to bring about great turnaround stories. A critical skill which is respected by clients is Adrian’s ability to engender effective team effort to exceed revenue and customer service goals, whilst directing operations and support staff to pursue excellence in every touchpoint of the business – particularly brand equity levers. His meticulous approach to understanding employee accountability and adherence to franchise and system standards and policies – including employee development and corrective action plans – has consistently exceeded expectations of all parties.

Ensuring a multi-location business has strong and efficient operations, is instrumental in facilitating greatest likelihood of the creation and growth of a strong brand, whilst also protecting the business from long term vulnerabilities that might otherwise present as a crisis to the brand if there is an unaddressed issue. Adrian holds a considerable black book of contacts capable of facilitating strong profitable deals to be negotiated for business clients.

Specialities

Retail, Food & Consumer Products
Auditing – Food Safety Compliance
Franchise Compliance, including Financial Reporting
Franchise Selection
Expansion Strategy, including Site Locations & Lease Negotiations
Implementation of Reporting
Model Development (going from Food Court to Casual Dining)
Operational Excellence
Internal Reporting
Marketing Planning & Strategy
Budgeting & Forecasting From Trend Analysis
Product Line Offerings & Development
New Product Roll Out

Qualifications

Associate Diploma of Business, Southern Queensland Institute of TAFE