Competitor analysis: Market and brand position, brand promise, brand personality, strengths, weaknesses.
Who are your competitors? What are they doing? How are they doing in comparison to my business? These are all questions you, as a business manager should be asking.
Knowing who your competitors are is important when it comes to planning and strategic development. Knowing factors like brand positioning, their personality, what makes them good, what makes them bad, what opportunities are there to steal some of their market share. These factors are what need to be considered in your future planning, but it can be quite a difficult process knowing exactly where to start. That is where we come in.
We show you proven and effective methods of environment scanning to know exactly where your brand sits in relation to others in the eyes of the consumer.