Demetri is one of the foremost experts of branding, utilising multiple skills across marketing, crisis management and public relations. He is widely known as a fixer committed to achieving brand prosperity for clients, having earnt a reputation serving as a bold, progressive and pragmatic strategic thinker – willing to take on the toughest of organisational challenges.
Demetri’s client list is extensive and includes CEOs and board directors, along with organisations at a state, national and multi-national level. He has converted challenges to opportunities, even in environments where other businesses in the same sector have either all shrunk or gone out of business.
Demetri’s early background in his teens, started with him developing his skills working in the property and construction sector, culminating in Demetri by the age of 21 having grown under his leadership a firm and its five subsidiaries to a combined property portfolio worth in excess of $15 million. More recently, Demetri served as the consultant COO for a state wide franchise responsible for the implementation of a successful expansion strategy in a highly competitive but slow market.
Prior to establishing 1Up Communications, Demetri has been one of few non-lawyers to be regularly called upon to advise leading law-firms on ways to grow their operations, as well as on matters related to Litigation Crisis Management for their clients. Over the years Demetri has developed a unique approach to ensuring the rebuilding and restoration of corporate reputations and the development of corporate brand concept.
Demetri has a long association with the Australian Marketing Institute, Australia’s peak marketing body since 1933. In 2017, he was bestowed the highest honour one can be awarded by the National Board with Life Membership at their National Awards in recognition of his service to the marketing community. He is one of only a few in Australia who are admitted as a Full Member of the Public Relations Society of America.