Customer analysis: Primary and secondary audience, key influencers, trends needed, perceptions of brand category.
In any business, knowing who your customers are seems like a logical and easy first step. However, knowing who they really are and what they value, perceive, and behave like can be quite difficult. That’s where we come in.
1Up knows the importance segmented audience data can be and how to maximise the return on this information. We can help you identify who your biggest champions are (influencers) and what you need to do to get them on side.
How does my market view my brand? How does my audience view my industry? Are there trends developing that I can tag onto to increase my profile. These questions and more are what you should be asking. 1Up can help you answer them.