In the modern era of technology and social media, share value is everything. A simple one-minute video or a clip art graphic can go from a local town in Queensland to the rest of the world by the end of the week, if you know how. Content that can be repurposed and reused is essentially good business. It cuts costs from reproduction, it engages with targets from a different angle, and best of all, it can give new life to old campaigns.

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